// SCHORE — SERVICE

Performance Marketing

We run capital like operators, not account managers. Meta, Google, TikTok — every dollar tracked, every decision data-backed, every result accountable.

E-COMMERCE
DTC BRANDS
FINTECH
SAAS
BEAUTY
FITNESS
FOOD & BEVERAGE
LIFESTYLE
// WHAT IS IT
// THE SERVICE
WHAT PERFORMANCE MARKETING ACTUALLY MEANS
Performance marketing is paid media that is held accountable to measurable business outcomes — revenue, ROAS, CAC, signups, demos. Unlike brand advertising, performance marketing is direct-response: you spend, you measure, you optimize, you scale. It covers Meta Ads (Facebook and Instagram), Google Ads (Search, Shopping, Display, YouTube), TikTok Ads, LinkedIn Ads, and Pinterest Ads. Done well, performance marketing compounds — the more data you feed it, the cheaper and more effective it becomes.
// WHAT WE DO

OUR PERFORMANCE MARKETING SERVICES

01//
META ADS
  • Full account structure and campaign setup
  • Creative strategy and UGC sourcing
  • Audience strategy: broad, LAL, retargeting
  • Attribution setup via Pixel + CAPI
  • Daily optimization, weekly reporting
02//
GOOGLE ADS
  • Shopping campaigns and feed optimization
  • Search: high-intent keyword targeting
  • YouTube: awareness and direct response
  • Display and retargeting campaigns
  • Cross-channel attribution and reporting
03//
TIKTOK ADS
  • TikTok-native creative brief and production
  • Spark Ads: amplifying organic content
  • TopView and In-Feed campaign management
  • Creator whitelisting and partnerships
  • TikTok pixel and attribution setup
04//
CREATIVE STRATEGY
  • Monthly creative brief and direction
  • UGC sourcing and management
  • AI creative production system
  • A/B testing framework
  • Creative performance analytics
05//
ANALYTICS & ATTRIBUTION
  • Triple Whale or Northbeam implementation
  • GA4 e-commerce tracking setup
  • Blended ROAS and contribution reporting
  • Customer LTV modelling
  • Executive performance dashboard
06//
SCALING STRATEGY
  • Budget pacing and allocation
  • Scaling rules and triggers
  • New channel testing roadmap
  • Seasonal campaign planning
  • Quarterly growth strategy review
// HOW WE WORK

OUR PROCESS

STEP 01
AUDIT
Full account audit if existing. Identify what's working, what's broken, and the single biggest lever to pull immediately.
STEP 02
ARCHITECT
Build or rebuild the campaign structure. Clean, simple, data-efficient. Set up attribution and reporting correctly from day one.
STEP 03
LAUNCH
Campaigns live with first creative set. First 2 weeks are learning phase — we read data, not react to it.
STEP 04
OPTIMIZE
Weekly optimization. Kill losers. Scale winners. Creative refresh every 14-21 days. ROAS compound over time.
STEP 05
SCALE
Once the system works at current budget, we scale it. More budget. More channels. Same discipline.
// WHY SCHORE
"

Our average ROAS across all client accounts is 6.2X. We've managed over $28M in ad spend. We don't use junior account managers — every account is handled by experienced operators who've been on both sides of the table. We run ads like it's our own money because we understand what it feels like when it is.

// COMMON QUESTIONS

FAQ

What platforms do you manage?
Primarily Meta (Facebook + Instagram), Google (Search, Shopping, YouTube), and TikTok. We also manage LinkedIn for B2B clients and Pinterest for lifestyle/beauty brands.
What budget do you require to get started?
We recommend a minimum ad spend of $3,000/month to have enough data to optimize effectively. Most of our clients are spending $10,000–$100,000/month in managed spend.
How long before we see results?
The first 2-4 weeks are typically a learning phase. Significant performance improvements are usually visible by month 2, with ROAS compounding through month 3-6 as the algorithm learns and creative improves.
Do you produce creative or do we need to supply it?
Both options are available. We recommend our AI creative system which produces 40+ creatives per month at a fraction of traditional production cost — and our data shows AI-directed creative consistently outperforms studio shoots.
// SEE THE RESULTS

RELATED CASE STUDIES

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