FASHION E-COMMERCE // Q1–Q3 2024
MANOR — Fashion E-Commerce Case Study
From $80K to $1.2M monthly revenue in 9 months through complete brand overhaul, performance media, SEO, and AI creative systems.
// 01 — THE BRIEF
// THE CHALLENGE
WHERE THEY WERE
MANOR had been operating for 3 years with stagnant revenue at $80K/month. Despite a quality product, the brand was invisible in a crowded fashion market — no clear identity, generic messaging, and ad spend generating diminishing returns with every passing month.
// THE APPROACH
HOW WE THOUGHT ABOUT IT
Product was strong. Brand was weak. Every competitor looked identical. We built an identity so distinct that ads stopped competing on price and started winning on perception. Brand first — always. Ads follow brand, not the other way around.
// 02 — WHAT WE DELIVERED
THE FULL STACK
01//
BRAND ARCHITECTURE
- Full brand audit and competitive positioning
- New visual identity: logo, color, typography system
- Tone of voice and messaging framework
- Brand manifesto and guidelines document
- Art direction for all brand touchpoints
02//
PERFORMANCE MEDIA
- Meta Ads full campaign restructure
- Google Ads: Shopping + Search + Retargeting
- UGC-led creative strategy (40+ creatives/month)
- Triple Whale attribution setup
- Weekly optimization + monthly scaling reviews
03//
CONTENT STRATEGY
- Instagram content calendar (16 posts/month)
- Organic social strategy and execution
- Email marketing via Klaviyo (8 flows)
- Influencer outreach and brief strategy
- Monthly content performance reports
04//
WEBSITE & CRO
- Full Shopify theme redesign
- Campaign-specific landing pages
- Product page CRO audit and optimization
- Checkout flow A/B testing
- Page speed optimization to 95+ score
05//
SEO
- Technical SEO audit and full remediation
- Keyword strategy: 120 target terms
- On-page optimization across all collections
- Blog content: 4 posts/month
- Backlink outreach in fashion verticals
06//
AI CREATIVE SYSTEMS
- AI creative workflow implementation
- 40+ ad creatives produced monthly
- Dynamic creative testing framework
- Creative performance analytics dashboard
- Monthly creative strategy sessions
// 03 — HOW IT HAPPENED
THE TIMELINE
MONTH 01
AUDIT & BRAND REBUILD
Full brand audit. Competitor analysis. New positioning locked. Visual identity delivered. Brand guidelines live.
MONTH 02
WEBSITE & CAMPAIGN LAUNCH
New Shopify theme live. Meta and Google restructured. First UGC creatives launched. CPA down 18% immediately.
MONTH 03
SCALE & OPTIMIZE
3 winning creative formats identified. CPA down 34% from launch. Budget 2X. Klaviyo email flows activated.
MONTH 04–06
AI CREATIVE + SEO
AI creative system deployed. 40 creatives/month. SEO blog live. Organic traffic growing 40% MoM.
MONTH 07–09
$1.2M ACHIEVED
$1.2M monthly revenue. 14.3X peak ROAS. 68% repeat purchase. Organic traffic up 340% from SEO.
// 04 — THE OUTCOMES
THE RESULTS
$1.2M
MONTHLY REVENUE
from $80K start
14.3X
PEAK ROAS
Meta campaigns
-62%
CPA REDUCTION
9-month span
340%
ORGANIC TRAFFIC
from SEO
// 05 — CLIENT VOICE
"
SCHORE didn't just run our ads — they rebuilt how we think about our brand entirely. Within 4 months we'd hit numbers we thought were 2 years away.
JAMES T.
FOUNDER, MANOR
// MORE CASE STUDIES
RELATED WORK