FINTECH STARTUP // Q2–Q4 2024
Arcvest — Fintech Startup Marketing Case Study
Zero brand equity to 40,000 users in 6 months at $4.20 per user — built through brand-first strategy, precision paid acquisition, and educational content.
// 01 — THE BRIEF
// THE CHALLENGE
WHERE THEY WERE
Arcvest entered a crowded fintech market with a strong product but zero brand equity, zero audience, and no acquisition strategy. Every competitor had more funding and more brand recognition.
// THE APPROACH
HOW WE THOUGHT ABOUT IT
Brand first. Fintech is a trust industry. You give us your money. Trust is earned through brand credibility, not performance ads. We refused to run a single paid ad until the brand was ready.
// 02 — WHAT WE DELIVERED
THE FULL STACK
01//
BRAND ARCHITECTURE
- Brand naming and category positioning
- Visual identity: logo, color, type system
- Product naming and feature messaging
- Brand voice for trust-critical industry
- Investor deck design and narrative
02//
PAID ACQUISITION
- Meta: user acquisition campaigns
- Google Search: high-intent fintech keywords
- LinkedIn: professional and B2B targeting
- Retargeting across all platforms
- CPA optimized to $4.20 at scale
03//
CONTENT & TRUST
- Educational content strategy
- LinkedIn thought leadership: daily posts
- Blog: 6 articles/month on financial topics
- Social proof collection system
- Community building strategy
04//
PRODUCT & WEB
- Marketing website design and development
- Onboarding flow UX redesign
- App store listing optimization (ASO)
- Landing pages per campaign audience
- CRO: demo to signup conversion +40%
05//
SEO
- Fintech keyword strategy: 200 terms
- Technical SEO from domain launch
- Competitor comparison pages
- Featured snippet targeting
- Organic: 200% growth by month 6
06//
EMAIL LIFECYCLE
- 12-email onboarding sequence
- Trial to paid conversion campaign
- Churn prevention flows
- Re-engagement for inactive users
- Lifecycle analytics and LTV modelling
// 03 — HOW IT HAPPENED
THE TIMELINE
MONTH 01
BRAND BUILD
Complete brand identity from zero. Website designed and developed. No ads launched yet.
MONTH 02
SOFT LAUNCH
Website live. First campaigns launched. Email sequence activated. Learning phase.
MONTH 03
OPTIMIZE
CPA to $4.20. 3 winning creative formats. LinkedIn added. 3.8X trial conversion rate.
MONTH 04–06
40K USERS
Budget 3X. All channels performing. 40K users. $4.20 CPA maintained at scale.
// 04 — THE OUTCOMES
THE RESULTS
$4.20
COST PER USER
at scale
3.8X
TRIAL CONVERSION
vs 1.2X industry avg
200%
ORGANIC GROWTH
SEO month 6
// 05 — CLIENT VOICE
"
We'd worked with three agencies before SCHORE. None thought like operators. These people understand what it feels like to run a business.
PRIYA K.
CEO, ARCVEST
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