Content Strategy Agency

// WHAT IS IT

// THE SERVICE

WHAT CONTENT STRATEGY ACTUALLY MEANS

Content strategy is the deliberate system for planning, creating, distributing, and measuring content across every channel your brand uses. It is not 'posting on Instagram'. It is a carefully designed machine that builds brand awareness, earns audience trust, drives organic traffic, and creates the social proof that makes paid media more efficient. The best content strategies treat every piece of content as an investment: it either builds the brand, earns a customer, or drives a conversion. Nothing is random. Nothing is filler.

// WHAT WE DO

OUR CONTENT STRATEGY SERVICES

01//

INSTAGRAM & FACEBOOK

Content calendar: 16-20 posts/month
Static, carousel, and reel formats
Caption writing and hashtag strategy
Community management and engagement
Monthly performance reporting

02//

TWITTER/X

Thought leadership content strategy
Thread writing and scheduling
Brand voice and engagement guidelines
Industry conversation monitoring
Follower growth strategy

03//

EMAIL MARKETING

Klaviyo flow build and optimization
Weekly newsletter management
Campaign planning and execution
List growth and segmentation
Revenue attribution and reporting

04//

VIDEO & REELS

Short-form video strategy
Reel and TikTok production briefs
UGC collection and direction
Editing direction and guidelines
Platform-native format optimization

05//

BLOG & LONG-FORM

Editorial calendar and keyword alignment
Article research and writing
On-page SEO optimization
Internal linking strategy
Content refresh and update schedule

06//

UGC STRATEGY

UGC collection and management system
Customer content rights acquisition
UGC brief for creators
UGC integration into paid media
Community content amplification

// HOW WE WORK

OUR PROCESS

STEP 01

AUDIT

Audit existing content performance. Identify what's working, what's not, and the gap between where you are and where you want to be.

STEP 02

STRATEGY

Content pillars, formats, cadence, and platform priorities. One coherent strategy, not five disconnected tactics.

STEP 03

SYSTEMS

Build the content production system: briefs, templates, approval flows, scheduling tools. Scale requires systems.

STEP 04

PRODUCE

Content live across all channels. Month one is execution. Month two is optimization.

STEP 05

COMPOUND

By month three, content is compounding: organic reach growing, email list building, paid media creative improving from organic data.

// WHY SCHORE

"

We've grown Instagram accounts from zero to 60K in 90 days. We've built email lists of 28K subscribers from scratch. We've written content that drives 60K monthly blog readers. Content strategy is not about being creative — it's about being consistent, intentional, and measurable. Every piece of content we produce has a job. We track whether it does it.

// COMMON QUESTIONS

FAQ

Do you handle posting or just strategy?

Both options are available. Full-service includes strategy, creation, and scheduling. Strategy-only means we build the system and you execute.

How many posts per month do you produce?

Typical retainer includes 16-20 Instagram posts, 4-8 email campaigns, and optional blog content. Volume scales with budget.

Do you manage community replies and DMs?

Community management is available as an add-on. Standard retainers include content creation and scheduling but not inbox management.

How do you measure content performance?

We track reach, engagement rate, follower growth, email open and click rates, and most importantly — content-attributed revenue via UTM tracking and GA4.

// SEE THE RESULTS

Content Strategy

OUR CONTENT STRATEGY SERVICES

OUR PROCESS

FAQ

RELATED CASE STUDIES