SUSTAINABLE APPAREL // Q3 2023–Q2 2024
Haven — Sustainable Fashion Marketing Case Study
5X revenue growth through values-led performance marketing — proof over promise turned a sustainability story into a conversion machine.
// 01 — THE BRIEF
// THE CHALLENGE
WHERE THEY WERE
Haven sold sustainable clothing but couldn't communicate their values effectively through paid media. Their ads looked like greenwashing. Customers didn't trust the mission. CAC was $90 and climbing.
// THE APPROACH
HOW WE THOUGHT ABOUT IT
Sustainability is not a feature. It is the brand. We rebuilt the entire communication strategy around proof over promise — showing the impact rather than claiming it. Radical transparency as a growth strategy.
// 02 — WHAT WE DELIVERED
THE FULL STACK
01//
BRAND STRATEGY
- Values-led brand positioning
- Impact measurement and communication framework
- Visual identity for sustainability space
- Content strategy: proof over promise
- B Corp application messaging support
02//
PAID MEDIA
- Meta: values-first creative strategy
- Google Shopping with sustainability attributes
- Pinterest: sustainable fashion audience
- Cause-led creative outperforming product ads
- CAC reduced from $90 to $56
03//
CONTENT & IMPACT
- Impact content series: monthly reports
- Behind-the-scenes supply chain content
- Customer impact calculator widget
- UGC from mission-aligned customers
- Sustainability blog: SEO and brand
04//
COMMUNITY
- Brand community: 18K members
- Ambassador programme: 60 mission-aligned creators
- Community content rights for paid media
- Annual impact report design
- Customer co-creation campaigns
05//
EMAIL & RETENTION
- Impact-led welcome sequence
- Sustainability tips weekly newsletter
- Purchase impact notification emails
- Loyalty: plant a tree per order
- 82% repeat purchase rate achieved
06//
SEO
- "Sustainable fashion" keyword cluster
- Technical SEO overhaul
- Comparison: sustainable vs fast fashion
- Brand search volume grew 340%
- Organic: 260% traffic growth
// 03 — HOW IT HAPPENED
THE TIMELINE
Q3 2023
BRAND REBUILD
Values-led positioning. New creative strategy. Impact measurement framework. Greenwashing eliminated.
Q4 2023
CONTENT LAUNCH
Impact content series live. Community at 5K members. CAC starting to fall. First ROAS above 5X.
Q1 2024
COMMUNITY SCALE
18K community members. Ambassador programme active. Organic traffic 2X.
Q2 2024
5X REVENUE
5X revenue growth. 6.9X ROAS. CAC at $56. Brand recognized in sustainable fashion space.
// 04 — THE OUTCOMES
THE RESULTS
5X
REVENUE GROWTH
10 months
6.9X
META ROAS
values creative
260%
ORGANIC TRAFFIC
from SEO
// 05 — CLIENT VOICE
"
They understood sustainable brand marketing better than any agency we spoke to. Proof beats promise — every time.
LISA N.
FOUNDER, HAVEN
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